Reps … Mega vs Medium / Smaller?
For the September issue of Electrical Wholesaling magazine I wrote an article for their Speaking Out section titled Mega Agencies vs Smaller Reps. In an industry where it has commonly …
Channel Strategies
Acquisitions – Pieces of a Puzzle …Border States and Womack
Monday marked the day that Amazon closed on its Whole Foods acquisition and that Border States closed on its Kriz Davis acquisition. Both provided the acquirer strategic opportunities to increase …
Acquisitions – Pieces of a Puzzle …Border States and Womack Read More »
2018 Planning Countdown
Electrical industry tradeshows start in 4 weeks with AD\’s North American Meeting, quickly followed by the IMARK Annual Meeting and the NAED Eastern, and not counting national meetings for national …
Distributors Need to Evolve from Being Product Companies
Distributors traditionally fought for market share via relationship, service and price. The company with the best people, best service and competitive pricing that could provide their customers with access to …
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Channel Marketing and Funding … but for eCommerce Initiatives?
The essence of “channel marketing” infers that members within a channel (manufacturer, rep and distributor) are working together to market products, services and applications to generate demand from customers. The …
Channel Marketing and Funding … but for eCommerce Initiatives? Read More »
eCommerce & Amazon Business … Driving Change?
What is Amazon Business\’ true impact on the electrical distribution channel? It isn\’t \”point and click\”? Over the past few years it\’s been said \”if you don\’t have a commerce-enabled …
Arrival of the “Alt Channels”- Amazon and Zoro Advertise
Much has been researched, written and talked about the emergence of alternate (alt) channels. Amazon Business is regularly mentioned and Grainger\’s eCommerce initiatives are lauded. Now comes Zoro Tools, which …
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Thinking about the eCommerce information clutter
There continues to be much discussed in the industry regarding \”eCommerce\”. Daily we hear about Amazon Business, Grainger and the coming \”conquering of the channel\” by eCommerce. It almost seems …
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Affordable eCommerce for Smaller Distributors
As everyone knows, there has been much discussion regarding eCommerce and how it is \”vital\” for the survival of distributors. It\’s essential to compete against Amazon. And small distributors (<$25M) …
Attend Free Advanced Business Planning Webinar
Earlier this year Channel Marketing Group conducted research regarding joint business planning and released the results earlier this fall. Some of the key findings revealed that: Manufacturers talk sales; distributors …