Over the years, many HVACR distributors have launched programs designed to increase contractor sales. These programs may be called frequent buyer programs, loyalty programs, or incentive programs. While there are nuances to the three, the commonality is that contractors are recognized for their support. The concept helps distributors market themselves, and drive … [Read more...] about HVACR Contractor Loyalty Research Survey Results are In
Industry News
Update: Auer Steel & Heating Supply HVACR Advocacy continues in 2025
We started following the Auer Steel and Heating Supply Company in 2024. It was interesting to see on social media a distributor who was committing resources to HVACR advocacy and outreach. The team was going to local high schools, tech colleges and hosting events every month to get the next generation inspired to join the HVACR Channel. Auer Steel's goal (led by Jon Hirsch) … [Read more...] about Update: Auer Steel & Heating Supply HVACR Advocacy continues in 2025
Channel Marketing Group Partners with NAW/MDM SHIFT
Channel Marketing Group is pleased to partner with NAW and MDM on the upcoming MDM Shift conference, scheduled for May 13-15, 2025. I’ve known Tom Gale and MDM since I was at IMARK. MDM has been the preeminent publication sharing best practices and ideas across industries for many years. Since 2017, when they got into the conference business, they have received rave reviews … [Read more...] about Channel Marketing Group Partners with NAW/MDM SHIFT
Ferguson Chugs Along, Accelerates HVAC Growth
Last week Ferguson announced its FY25 Q2 earnings with their analyst call. Ferguson continues to diversify into multiple markets beyond plumbing, including HVACR, lighting, waterworks, facilities supply, fire and fabrication, industrial and mechanical. They see opportunities to increase sales, and their market share, in these large markets, and continue to invest for … [Read more...] about Ferguson Chugs Along, Accelerates HVAC Growth
Copper, Steel, China and More About Tariffs
This last month has been an interesting one as a content provider for the HVACR Channel and keeping up with the Tariff news has been a daily occurrence. We published a column in our sister ElectricalTrends.com publication this week that we wanted to share with our Industrial Supply Trends Readers. There are some tariffs we know (China, imported steel and aluminum) and then … [Read more...] about Copper, Steel, China and More About Tariffs
Prokeep and Allied Join Forces to Support HVAC Distributors
Big news in the HVAC channel for Allied Air distributors that are seeking to differentiate themselves, be more accessible to their contractors (and their contractors' field technicians), and are seeking to grow ... especially with their house / uncoded accounts! Prokeep and Allied Air Enterprises According to its press release ..."Prokeep, distribution’s leading customer … [Read more...] about Prokeep and Allied Join Forces to Support HVAC Distributors
Up Your AI Knowledge at the MDM AI Summit … for Free
If you are talking tech or processes with anyone inevitably the topic quickly turns to AI. There is much going on in this space and it seemingly changes daily. I've recently had conversations with some people inquiring what distributors are doing and why it wasn't going faster. They asked if distributors had thought how they could use AI. I laughed (to myself) and said, … [Read more...] about Up Your AI Knowledge at the MDM AI Summit … for Free
