For manufacturers, getting your message through the channel, let alone to end-users, can be a challenge. Most are conditioned (could be trained, sometimes it’s historical repetition) to promote features and benefits. And it is always the latest products (which is interesting given that, while they track NPI … the percentage of business driven by new product introductions … … [Read more...] about Manufacturers – Why You?
Sales & Marketing
Midyear Course Correction: “Everyone has a plan, until they get punched in the mouth”
TL; DR: To paraphrase the inestimable words of “Iron” Mike Tyson, plans rarely survive contact with the market. Like a sailboat tacking into the wind, the best distributors keep course-correcting until they reach their goal. The best distributors do not throw them out when things change. They adapt. Midyear reviews turn assumptions into action by checking what the market … [Read more...] about Midyear Course Correction: “Everyone has a plan, until they get punched in the mouth”
Mingledorff’s Caffeine and Coils Podcast: How an 86-Year-Old Brand Stays Fresh
Jenny Brown and Deanna Lassiter explain how Mingledorff's Caffeine and Coils became both a creative outlet and a living symbol of their transparency, innovation, and people-first culture. By Chuck Labow | HVACRtrends.com When Mingledorff's Caffeine and Coils first launched, it wasn’t just another company podcast—it was a natural continuation of something Mingledorff’s had … [Read more...] about Mingledorff’s Caffeine and Coils Podcast: How an 86-Year-Old Brand Stays Fresh
William Blair HVAC Survey 2025: Demand Cools, Repair Rises
The third quarter of 2025 has been a rough ride for the HVAC industry. According to the William Blair's 2025 HVAC Survey, distributors and manufacturers reported softening demand, persistent sticker shock, and an unusually cool summer—all combining to create what the firm called a “rough out there” environment. The William Blair HVAC Index fell 3% year over year, one of the … [Read more...] about William Blair HVAC Survey 2025: Demand Cools, Repair Rises
What Happens When the Market Moves: Scenario Planning for HVACR Distributors
TL;DR: Most leading forecasts point to slower growth or a mild recession in 2026. Scenario planning gives HVACR distributors a way to prepare for that reality. The goal is not to predict the downturn’s depth, but to be ready for it. Good plans bend before they break. Economic Outlook for 2026 Forecasts from the IMF, Deloitte, OECD, and the University of Michigan … [Read more...] about What Happens When the Market Moves: Scenario Planning for HVACR Distributors
2026 HVACR Planning Season – Contractor Loyalty Programs are worth considering
As you go into planning season, and you are looking for programs in 2026 that can help you grow business in 2026. A Contractor loyalty program has to be one of the areas, I would look at as a distributor leader. I was fortunate to be involved and help lead 9 contractor loyalty programs as a distributor, and each and every time they delivered above market growth numbers. So, … [Read more...] about 2026 HVACR Planning Season – Contractor Loyalty Programs are worth considering
Sizing the Market: TAM, SAM, and SOM for HVACR Distributor Planning 2026
Market share math only works if you define the market you are measuring against. TAM, SAM, and SOM are the three lenses that turn gut feel into something you can plan with. For HVACR distributors, iffy-definitions create false signals that can derail planning. This article breaks down how HVACR distributors calculate market share using TAM, SAM, and SOM. Market share … [Read more...] about Sizing the Market: TAM, SAM, and SOM for HVACR Distributor Planning 2026
