Real-time product data is now a competitive divide in the HVAC channel, and manufacturers who provide real-time product data gain an immediate advantage. When specs, pricing, and availability are current for reps, distributors, and contractors, jobs move quickly and customers feel confident. When that information is old or inconsistent, quotes slow down, margins weaken, and … [Read more...] about Real-Time Product Data Is a Competitive Divide in HVAC
product data
Survey Says … Give Websites Good Product Data
Quality product data is the difference between an \"adequate\" website and one with \"quality\" data that is valued by customers. And \"valued\" is determined by increased traffic, increased sales, a better search experience and being easier to be found via better SEO. The concern, and challenge, according to distributors is that many, if not all, current sources commoditize … [Read more...] about Survey Says … Give Websites Good Product Data
2018 State of eCommerce Electrical Contractor & Buyer Insights
Recently Channel Marketing Group survey electrical contractors and electrical buyers within industrial and institutions to gain insight into their eCommerce and online usage. The study was done with support of selected distributors and manufacturers and Electrical Wholesaling. Over 1300 individuals responded to the survey and over 50 interviews were conducted. The report … [Read more...] about 2018 State of eCommerce Electrical Contractor & Buyer Insights
