Seal-Tite Celebrates 125th Anniversary
Seal-Tite is celebrating a milestone that few companies achieve … it’s 125th anniversary. Consider, the company opened its doors in 1900 and has survived the Great Recession, multiple World Wars, …
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Powering Sales Focus and Productivity with Proactive Communication Tools
The results of our survey and research our team at Channel Marketing Group did in concert with Prokeep on the channel are in and show some clear gaps and opportunities …
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HVACR April Earning Results – Watsco and Lennox
We take a deep dive on the latest earning results from Lenox and WATSCO in this column. HVAC manufacturer Lennox (light commercial equipment) and Watsco (distributor), and industrial manufacturer ABB, …
Johnstone Supply Orion Group – Making Training and Programs a Differentiator
We have been featuring leading HVACR distributors in a Spotlight series over the past few months, and I sat down to do an update on the Johnstone Supply Orion Group …
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HVACR Contractor Loyalty Research Survey Results are In
Over the years, many HVACR distributors have launched programs designed to increase contractor sales. These programs may be called frequent buyer programs, loyalty programs, or incentive programs. While there are …
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7 Reasons to Use This eCommerce Resource
Over the past few weeks, I’ve been observing the quarterly reports and other communiques by distributors in a number of industries – Watsco, Ferguson and similar – and there has …
Update: Auer Steel & Heating Supply HVACR Advocacy continues in 2025
We started following the Auer Steel and Heating Supply Company in 2024. It was interesting to see on social media a distributor who was committing resources to HVACR advocacy and …
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Channel Marketing Group Partners with NAW/MDM SHIFT
Channel Marketing Group is pleased to partner with NAW and MDM on the upcoming MDM Shift conference, scheduled for May 13-15, 2025. I’ve known Tom Gale and MDM since I was at IMARK. …
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Why HVAC Distributors Must Prioritize Digital Maturity
The HVAC distribution industry is evolving. Preliminary findings from our recent contractor survey where we asked contractors about their eCommerce usage (reserve your company by clicking here) revealed that they …
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Where is the channel headed in 2025 and beyond? Thoughts on MDM/NAW Shift conference in May 2025
I am fortunate to once again be able to attend and present at the NAW/MDM SHIFT conference, and this year it will be interesting to see how the construction and …